Principles of high-performing email marketing campaigns

Are you generating the best possible results from your email marketing campaigns?

According to a recent study by VentureBeat, email has the highest ROI of any marketing channel available. But if you aren’t optimizing your email campaigns for conversion, then you could be missing out on valuable clicks, sales, and ultimately, revenue for your business.

There are many different types of email campaigns that you can send with the goal of driving conversions: announcement campaigns for the launch of your latest product, newsletters summarizing your latest content, or invitation emails to an upcoming event, and more.
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The Commandments of Email & Newsletter Design; an interactive infographic & checklist for creating exemplary emails.

The world of Email isn’t dead. Infact, more marketers are marking Email as an important marketing technique in to their calendars.

To create heavenly emails, is thus imperative. Below, we have outlined the elements that play an important role in creating spine chilling email designs, as well as the pitfalls that can affect the performance.

A. From Name:
Include your brand name in the From Name.

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Email Development Best Practices

If you’re new to the world of email, you may find it a bit overwhelming. Modern web coding techniques have little to no support, and people keep telling you to use tables. Well, we’re here to tell you the exact same thing. Tables are like Yoda: ancient and hard to understand but very powerful. So get used to them, you must.

What follows is a collection of the best advice we have for new email developers, stated as succinctly as possible.

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