Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.
While newsletters and one-off campaigns will always have their place in youremail marketing strategy, the smartest companies are starting to setup automated email campaigns that trigger off of a user’s actions.
Why? Because these automated emails are timely, personalized and hyper-relevant to the reader. As a result, they are opened and clicked more frequently and drive visits and revenue for your business.
Send an onboarding series to introduce new subscribers to your business or organization. Automatically follow up with customers after a purchase and recommend other products that they’ll love. Surprise your best customers with a coupon triggered by their shopping behavior. Remind customers of the products they’ve left in their cart and encourage them to complete their transaction. Re-engage inactive subscribers. With MailChimp, you get enterprise-level automation without any of the headaches.
Automatically engage with your contacts
We provide countless options for what you can automate within each of your automations.
Update data, initiate campaigns, add branches, add conditions, wait for certain things to happen, start or nurture sales processes, etc.
Utilize interactions and behaviors from your web sites and apps
We can track page visits and custom events you define, providing real-time behavioral analysis.